Cristian Manafu on online investments: I think there is more money than ideas

He does whatever he likes, without describing himself as an entrepreneur. The eight-year experience in online publishing helped him to set the foundation of a new start-up in media, in a time when Wall-Street outburst swept off many people’s business.

Cristian Manafu, founder of communication agency Prodigy believes in domestic online publishing’s potential to draw major investments in the future and in his new project’s ability to generate attractive and accomplishable ideas.

Former editor in chief for Biz, Stuff and Campaign publications, Cristian Manafu (photo) is as of November 2006, managing partner at Evensys, where he organized communication and business events such as NetCamp, Idea Forum, Inspire, Digital Marketing Forum, Webstock or PR Forum and non-conventional communication seminars – Crisis Management Seminar, SEO&SEM Seminar or Blogging for Companies.

Late last week, Cristian Manafu has broadened his business portfolio, adding a new project – communication agency for new media Prodigy segment. Together with the joint-founders, Aela Cotabita and Dorin Boerescu, Manafu describes Prodigy as an “agency of ideas”, which will promote services to large companies, online players and PR and advertising agencies that seek for the best online solutions for their projects.

Without describing himself as an entrepreneur, Cristian Manafu said in an interview for wall-Street that he could “embrace” this statute four years from now, but what matters the most is the satisfaction of well-done projects.

“It is hard to keep up with so many projects; the important thing is to have skillful people in your team. Aela is a good organizer and takes over some of the things I should have done by myself. Moreover, I have a family that understands that I spend a lot of my time doing something that I fully enjoy”, Manafu added.

Although everybody talks about innovation, Manafu prefers to talk about accomplishable ideas that bring value to products existent on the online market.

“We talk about ideas that produce a buzz, and this is what our motto stands for “The Buzz Makers”. We are no Italian restaurant. I like to say we are a fusion restaurant, we combine publishing features as publishing strategies and online PR features. We work as a plug-in, we are looked upon as agency of ideas, we generate ideas and we carry them into effect,” Cristian Manafu stated.

The agency provides services of online reputation management, new media relations, blogging events, blog coaching, social media presence, blog marketing, customer engagement, online pressrooms, custom publishing.

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Despre autor

Wall-Street.ro este un cotidian de business fondat în 2005, parte a grupului InternetCorp, unul dintre cei mai mari jucători din industria românească de publishing online.Pe parcursul celor peste 15 ani de prezență pe piața media, ne-am propus să fim o sursă de inspirație pentru mediul de business, dar și un canal de educație pentru pentru celelalte categorii de public interesate de zona economico-financiară.În plus, Wall-Street.ro are o experiență de 10 ani în organizarea de evenimente B2B, timp în care a susținut peste 100 de conferințe pe domenii precum Ecommerce, banking, retail, pharma&sănătate sau imobiliare. Astfel, am reușit să avem o acoperire completă - online și offline - pentru tot ce înseamnă business-ul de calitate.

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