Millennium Communication has been recruited after a pitch organized late last year by Brands International, where several Romanian PR agencies pitched for the business.

For start, Millennium Communication will handle the promotion of Nespresso brand, within Nestlé Nespresso portfolio – market leader in the premium single-serving coffee segment.

The agency will provide consultancy in communication, will draft and implement the communication and promotion strategy of products and events and will handle media relations and will organize events for press, both for Nespresso and for the other two divisions of Brands International, Habanos and ST Dupont.

“Nespresso is one of the best built brands in the world. The brand is associated with elegance and luxury. Communicating for Nespresso is like being invited to join a very exclusive club”, said Bogdan Theodor Olteanu, director of PR division, Millennium Communications.

The team with Millennium Communications who will be assigned with Brands International account is made up of: Bogdan Theodor Olteanu – PR director, Roxana Paulet – PR Manager, Cosmina Coman – Junior PR Executive.

The PR division of Millennium Communications was founded in 1998. Currently, the division has a team of 10 specialists in public relations to serve clients such as Mercedes-Benz Romania, Ursus Breweries Procter&Gamble, Delaco, Interamerican, Samsung, Cristalex (Campari, Absolut, Teacher’s, Jim Beam, Glenfiddich, Grant’s, Cinzano, Courvoisier, Carolans), DTZ Echinox, Magazinul Conformist (Marithé, François Girbaud, Ivan Grundahl).