For the first time since the launch of the study in 2002, Daihatsu ranks highest with a score of 843. Daihatsu performs particularly well in two key measures: service satisfaction and ownership costs.
“Low fuel consumption and maintenance costs are among the most important purchase criteria for new-car owners. High-ranking brands consistently understand the most important needs of their customers and exceed their expectations,” said Martin Volk, senior research manager at J.D. Power and Associates.
Rounding out the top five brands are Alfa Romeo and Mercedes-Benz (tied at 835), BMW (834), and Audi and Toyota (tied at 831).
Mazda, Mini and Skoda scored 830, taking up the 7, 8 and 9 spots.
Honda is ranked 10th with 829 points, followed by Volvo (819), Mitsubishi (816) and Dacia and VW (tied at 810).
Models scoring the least in the VOSS study are Fiat (778), Chevrolet (775) and Smart (772).
According to the study, 74% of highly satisfied customers reported they “definitely would” consider buying the same vehicle make in the future.
The 2009 study is based on more than 16,200 online interviews with German vehicle owners after an average of two years of ownership. The study includes 27 brands and 113 models. Owners provide detailed evaluations of their vehicles and dealers, which cover 67 attributes grouped in four measurements of satisfaction. In order of importance, they are: vehicle appeal (32%), which includes performance, design, comfort and features; vehicle quality and reliability (26%); ownership costs (22%) including fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (20%).
Source: JD Power
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