Oroviceanu has been appointed in a newly-created position at GoodBev. He brings a ten-year experience in sales. Prior to joining GoodBev, he worked for DiFrutto, Safilar or Delta Distribution.

Oroviceanu will coordinate the marketing strategy for the cola brand.

GoodBev is currently developing in Romania brands such as Boost Energy drink from UK and Jaffa Juice.

Royal Crown Cola’s main competitors globally are Coca-Cola and Pepsi.