The Retail Banking offering includes Citibank Online, the internet banking platform and CitiPhone Banking the phone banking platform, both of which are available 24/7 and are included by default into the current account package.
The launch is also associated with the opening of two new branches located in Bucharest thereby taking the total number of branches in the capital to seven.
Citibank also announced the launch of Citigold services, the premium banking service for high net worth clients.
“The launch of retail banking in Romania is in line with our global strategic objectives of a client driven business model, harnessing Emerging Markets and global capabilities in every product and region and focus on innovation as a key competitive advantage.”, Sanjeeb Chaudhuri CEO - Consumer and Commercial Banking for Citicorp, EMEA said.
“After 13 years on the Romanian market during which we built successful partnerships with our corporate clients, our new range of products and services come to meet the needs of individuals This launch leverages our position as one of the best capitalized banks in Romania,” Shahmir Khaliq (photo), Citi Country Officer (CCO) Citibank Europe plc, Dublin – Romania branch commented.
He added that the bank’s current capital adequacy ratio hovered near 16-17%, above the statutory level of 8%, and above the level imposed by the central bank of 10%. Khaliq also said the loan-to-deposit ratio at Citibank Romania was 64-65% which puts the bank in a comfortable liquidity position.
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