“Cosmote, third largest telecom company in Romania hasn’t disclosed any data yet, but given that the integration of Zapp carrier is planned to end over the next six months, we expect a marked increase in the number of Romanians using the internet on a mobile handset, since the stakes of the Cosmote-Telemobil deal was the high-speed 3G Mobile Data”, said Dan Virtopeanu (photo), General Manager Voxline Communication.
The majority of users access the internet by using smartphones: Nokia – 57.01%, Sony Ericsson – 16.51%, Samsung – 12.41%, LG – 5.79% and Motorola – 2.99%. These are also the world’s best selling mobile phone brands, according to October 2009 traffic stats on Romanian users who accessed mobile websites within BuzzCity network.
Even if they are very popular, BlackBerry and Apple phones have a modest market share: 0.05% and 0.04% respectively, while Apple, RIM and Palm have a market share above 15%, according to MobileStats.ro. Mobile-specific sites tracked by MobileStats.ro recorded around 7.9 million views in October 2009, less than half of which by Romanian mobile internet users (3.3 million).
Mobile internet trends
The number of mobile-specific trends exceeds 2 million globally, and the most popular fields being news and weather. Morgan Stanley expects 688 connections to high-speed mobile internet before 2009.
In Romania, the annual adoption rate announced by Orange is higher than the global average, but below the EU average which is estimated at 30% of mobile phone users.
Voxline Communication is a French-capital company established in 1998 and provides mobile marketing applications, call center, web applications, micropayments and added value telecommunication services.
Wall-Street.ro, the most popular business website in Romania has brought its content to the mobile handsets, for users who want to receive the latest news, analysis and interviews on their phones in real time.
Voxline Communications has carried campaigns for a number of large companies in Romania, such as Quadrant Amroq Beverages (Pepsi), Star Foods (Lays), JTI (Winston), Unilever (Dove, Cif&Domestos), Chipita Romania, URBB (Carlsberg, Tuborg), Western Union, Duracell, Braun, Dr. Oetker (Pizza Ristorante, Pudding), Fabryo (Savana), Wrigley, Farmec, LG, Prodal 94 (Stalinskaya, Wembley), Porsche Romania.
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