For starters, 3D Magazin will begin with a print run of 1,000 copies. The magazine will increase its circulation to 42,000 and will be sold at the newsstands across the country for a cover price of 10 lei. The total investment in the project was €18,000, Victor Maxim, chief executive of People Media told Wall-Street.

The magazine will feature a three-dimensional photo gallery, taken by the magazine’s photographers. Every issue will revolves around one central topic that is explored in each page of the magazine. The magazine will come with a free pair of 3D glasses.

3D Magazin will be published by People Media, the company that issues Business People, Business Life and Business Day. The team behind the project is formed of 6 persons and is headed by Victor Catalin, project manager.

The magazine’s content will not include advertisements, but only partnerships with companies operating in the fields adjacent to 3D, such as production houses, movie theaters. The magazine will be promoted in a movie theater chain, by television channels of a media company, on social networking sites, such as Twitter, Facebook and Youtube, in the websites and magazines suite of Pople Media and in the company’s indoor and outdoor advertising networks.

“The purpose of this magazine is not to return profit but to become a useful communication and marketing tool for 3D Catalogue service”, said Victor Maxim. 3D Catalogue service enables People Media to produce three-dimensional corporate catalogues. The service will be launched together with the 3D Magazin, and the first client is Hugo Boss Romania, for which People Media will produce a three-dimensional catalogue.

The pilot issue of 3D Magazin will be available for purchase online, at and

People Media operates in the field of indoor and outdoor advertising, and publishing, with its titles Business People, Business Day, Business Life and 3D Magazin.

The customer base of People Media includes osmote, Vodafone, Nokia, Porche Romania, Leykom, 3M, Unilever, British American Tobaco, Rompetrol, Romtelecom, Millenium Bank, Alinaz Tiriac, Neocity, Munich Re, Time Warner publishing division.

Photo source: