The international tourism receipts in Romania will rise 18% by 2014 compared to 2009, to 9.6 million visitors annually, according to the international market intelligence company, Euromonitor.
“As for tourism expenditures in the country, Romania takes the last but one spot in the region, with €125 per visit, outranking Lithuania”, Mantas Kalunia, Euromonitor expert said at the Hospitality Forum organized by HRB Expert magazine.
Expenditure by non-resident tourists in Eastern European countries averaged €334/person last year, down 5% from 2008. “Tourists from UK in Romania spent the most, €900 in average”, said the representative of Euromonitor.
Hungry has been the main market of origin and accounted for almost a quarter of international tourism receipts in Romania. Moldova ranked second with 15% followed by Bulgaria with 14%.
As for business tourism, the segment has a potential of 3.6 million international receipts per year in Romania by 2014.
“However, the event and conference segment took a heavier loss compared to other sectors”, Kalunia added.
According to Euromonitor data, the low-cost segment doubled over the past five years in Romania, to a market share of 30%. “Low-cost carriers have prevented the market from taking a heavier blow from the financial crisis in 2009”, Euromonitor representative added.
Euromonitor International has eight offices across the world and a team of over 600 analysts.
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