Cele mai disputate premii s-au inregistrat la categoriile: Awareness Campaign, Cross Media Campaign, Mobile Project, Native Advertising Project, Performance Campaign si Social Media. In total au concurat 34 de campanii inscrise de catre 12 agentii (atat digitale cat si media, independente sau parte a grupurilor internationale).

Castigatorii IAB Mixx Awards 2015:

1. Best Awareness Campaign - The Of CORSO Summer Hit - Digital Star
2. Best Cross Media Campaign - Telekom Rebranding - Mediainvestment
3. Best Digital PR Campaign - Notelier powered by Galaxy Note 4 - Digital Star
4. Best Publishing Project - Creativity Hour - Starcom
5. Best Mobile Project - Read a Tree - Geometry Global
6. Best Native Advertising Campaign or Project - Prinde-OH pe Corsa - Carat
7. Best Video Campaign - Providentistii si cabinetele medicale - Jazz Communication
8. Best Social Media Campaign - #donateKM - Geometry GLobal
9. Best Performance Campaign - Avon Black Friday - Starcom
10. Most Experimental & Innovative Concept - SEAT Leon ST Challenge - Interactions
11. Best Digital MIXX - Read a Tree - Geometry Global

Citeste si:

“Ne bucuram sa vedem ca, de la an la an, creste numarul campaniilor inscrise in concurs. De asemenea, ne bucuram sa vedem o crestere a interesului in zona de Mobile, anul acesta am avut 5 campanii inscrise dar si marele castigator al Best Digital Mixx vine tot din zona de mobile”, a declarat Ionut Oprea, presedinte al Asociatiei IAB Romania si membru al juriului Mixx Awards.

IAB MIXX Awards este o competitie internationala, care celebreaza cele mai creative si de impact campanii de publicitate din mediul online.

IAB Romania este asociatia industriei de marketing si publicitate online din Romania.

Sursa foto: Captura din campania "Read a Tree. Save a Book".