The road of a trainer began on a soccer field

The initial passion for training and coaching manifested in his early age of 13. At that time, he was asked by the trainer of the local soccer club to train the new young goalkeepers of 7 to 10 years of age.

This passion got further nourishment with the courses followed at Teacher’s Training College in Tilburg, the Netherlands at the age of 17 and afterwards at the seminars in coaching at the Association for Coaching in Aarle Rixtel in the Netherlands at the age of 23.

The passion for consultancy grew gradually, parallel to his growing knowledge and experience in organizational development.

He wanted to become a professional goalkeeper in soccer when he was a child, getting quite closer to fulfill his dream.

“But I am still grateful to the goalkeeper trainer at a test training of Feyenoord Rotterdam, one of the leading professional clubs in the Netherlands. He told me that I would only become an average professional goalkeeper in the Netherlands. As Í cannot live with the word 'average', I let loose of my dream. That decision made space for developing into what I am doing now, and I don't have any regrets!”, John Bax reveals.