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the group passes the 100mn-euro mark

the group, agency established in 2005 by Zoltan Szigeti (photo), Mihaela Nicola and Bogdan Nicola, reported sales of 107.47 million euros for 2008, compared to 99.6 million euros a year earlier. The aggregated profit of the fourteen agencies under the group’s clout fell from 4.5 million euros to 3.1 million euros in 2008.

“It is very important that an agency (a homogenous group like all communications agencies in Romania) managed to breach the psychological mark of 100 million euros in one year alone”, Mihaela Nicola, CEO of the group told Wall-Street.

The company has an important media buying component, with nearly half of the turnover being generated by The Media Partnership – a buying company that serves a number of independent media companies. the group’s clients are generally confidential and are disclosed only in the presentations made to other potential clients.

Agency Billings 2008 (euro) YoY chg (%) Profit 2008 (euro)
BrandsTalk 3,258,428 +20.4 227,697
Media Investment 30,019,258 -4.9 1,660,823
House of Media 11,426,891 +2.35 376,005
Nicola Porter Novelli 3,758,595 +147.7 95,226
Touch Communication 564,370 +1.7 33,023
Innovaty Production 31,079 -86.7 8,077
New Media Agency 664,067 +5.85 51,805
BT Production Group 4,924,294 +23 532,454
The Media Partnership 51,154,039 +9.45 7,708
My Media - - -1,485
Postercom 46,529 +12.2 13,850
Q Research 97,255 -0.3 40,937
Events & Production 1,341,516 +253.5 104,267
Navidoo 187,010 - 20,033
Total 107,473,331 +7.9 3,170,420

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