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How did marketing communications groups perform in 2008?

Simina Mistreanu, 28 Aug 2009

Romanian version

In 2008, almost all marketing communications groups in Romania have experienced solid growth in business. For the first time, two groups have passed the 100 million euro mark and saw their profits skyrocketing. For 2009, the most optimistic insiders forecast 5-10% growth.

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Ogilvy – 62% growth

Ogilvy Romania has also cracked the 100 million-euro mark due to the addition of new accounts to its portfolio, such as Cosmote, Heineken, and Coca-Cola (Cappy). The group reported solid performance across the board, with 19-118% growth. Company-wide profit increased to 1.2 – 2.1 million euros. The ad agency Ogilvy & Mather was the year’s growth driver, its standalone profit soaring 26 times in the period under review.

Last year’s solid growth will stabilize the group’s performance throughout this year, according to Manuela Necula (photo), CEO Ogilvy Group. “As we entered into 2009, we enjoyed a solid position: professional and skillful team, client portfolio built on ethical principles. And we had a good running start and that helped us cope with the first six months”.

Agency	Billings 2008 (euros)	YoY chg (%)	Profit 2008 (euro)
Ogilvy & Mather	7,097,984	+118.6	541,057
Mindshare	49,682,147	+98	731,706
Mediaedge:cia	29,960,259	+19.3	227,301
Ogilvy PR	4,420,059	+73	62,094
OgilvyAction	9.704,193	+49.4	464,919
OgilvyOne	2,306,825	+99.9	90,949
Total	103,171,467	+62	2,118,026

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