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How did marketing communications groups perform in 2008?

Simina Mistreanu, 28 Aug 2009

Romanian version

In 2008, almost all marketing communications groups in Romania have experienced solid growth in business. For the first time, two groups have passed the 100 million euro mark and saw their profits skyrocketing. For 2009, the most optimistic insiders forecast 5-10% growth.

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Zenith Media, growth driver of Centrade

The marketing communications group founded by Radu Florescu grew 13.3% up to 81.6 million euros. Two-digit increases were observed at media agency Zenith Media and ad agency Saatchi & Saatchi, the other components of the group reporting fall in sales. 2008 was the first year when Centrade’s companies swung to profit, after Saatchi & Saatchi and Pantone reported losses in 2007.

Last year, the PR division broke off from Saatchi & Saatchi, going as independent.

“I am very satisfied with the financial results of the group in 2008. For 2009 we aim at keeping at least the same level of 2008, and now after eight months, we even hope for a 5-10% increase. The growth engine of the group is Zenith Media that ranks first in top biggest media agencies, according to the Ministry of Finance”, said Radu Florescu (photo), CEO of Centrade.

The group’s profit rose in 2008 from 2.1 million euros to 2.7 million.

Agency	Billings 2008 (euro)	Yoy chg (%)	Profit 2008
Zenith Media	62,597,406	+15	1,728,858
Saatchi & Saatchi	11,290,037	+38.3	541,923
Saatchi & Saatchi X	1, 512,899	-30.8	55,679
Saatchi & Saatchi PR	415,076	-	20,864
Pantone Studios	2,170,516	-25.9	63,912
Cable Direct	3,639,739	-16.1	311,952
Total	81,625,673	+13.3	2,723,188

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