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How did marketing communications groups perform in 2008?

Simina Mistreanu, 28 Aug 2009

Romanian version

In 2008, almost all marketing communications groups in Romania have experienced solid growth in business. For the first time, two groups have passed the 100 million euro mark and saw their profits skyrocketing. For 2009, the most optimistic insiders forecast 5-10% growth.

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Media lifts McCann WorldGroup’s turnover

McCann WorldGroup Romania – comprised of B.V. McCann Erickson (that includes Universal McCann and ad agency McCann Erickson), the interactive communication agency MRM Worldwide and BTL component Momentum – said its turnover stood 28.6% above year-ago levels, jumping to 78.9 million euros, according to the statement posted on the website of the Ministry of Finance.

Apart from the three companies, McCann group also includes the PR agency McCann PR that reported a turnover of 1,614,550 euros and a profit of 186,255 euros. Interpublic group that rests under McCann WorldGroup Romania umbrella, does not hold stake in McCann PR.

In January 2009, Interpublic became majority shareholder in MRM Worldwide, following to fully acquire the group founded by Bogdan Enoiu (photo).

Agency	Billings 2008 (euro)	YoY chg (%)	Profit 2008 (euro)
B.V McCann Erickson	75,651,585	+31	1,931,539
Momentum	2,540,933	-18.5	369,393
MRM Worldwide	756,778	+46	77,880
Total	78,949,296	+28.6	2,378,812

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