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How did marketing communications groups perform in 2008?

Simina Mistreanu, 28 Aug 2009

Romanian version

In 2008, almost all marketing communications groups in Romania have experienced solid growth in business. For the first time, two groups have passed the 100 million euro mark and saw their profits skyrocketing. For 2009, the most optimistic insiders forecast 5-10% growth.

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Leo Burnett – solid performance across the board

Leo Burnett Romania said its turnover jumped by as much as 40% in 2008. “In percentage terms, the highest growth in sales was recorded by iLeo (…) and in terms of value, was of course attributed to Starcom MediaVest Group. The fact that these results are doubled by reiterations of the creative and strategic standards represents a great achievement, considering the major changes in the group”, said Stefan Iordache (photo), COO Leo Burnett Group.

The interactive marketing agency iLeo has nearly tripled turnover in 2008, up to 1 million euros, while Starcom MediaVest added 14.5 million euros to the group’s turnover. The marketing communications group reported across-the-board strong growth, except the ad agency Leo Burnett & Target, whose profit subdued 85%.

Agency	Billings 2008 (euro)	YoY chg (%)	Profit 2008 (euro)
Leo Burnett & Target	16,361,282	+9	60,646
Starcom MediaVest	41,323,336	+54.3	1,441,874
23 Communications Ideas	2,773,566	+41.5	201,867
The Practice	1,223,020	+66.6	164,000
iLeo	1,048,583	+181.65	235,945
Tru Media Research	66,020	-	48,814
Total	62,795,807	+40	2,153,146

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