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Wizz Air: Low fares are always attractive, but in crises, they are crucial

Hungarian-based Wizz Air had a good performance over the past 12 months, when the carrier took the first spot as the biggest low-fare airline by the number of passengers. Wizz Air has also outstripped Tarom after the first six months of 2009 by the number of passengers carried. “Low fares are always attractive, but in hard times they are crucial to attract new clients. Overall, we manage to generate new demand in the market whether it’s crisis or not”, Natasa Kazmer, communication director at Wizz Air told Wall-Street.

The number of routes operated by Wizz Air from and to Romania increased from 14 in September 2008 to 31 in August 2009. The company has also boosted the frequency of its weekly flights: from 122 in September 2008, to 230 in September 2009.

The number of passengers carried, one of the most relevant metrics when evaluating a carrier’s performance, has also increased: “Wizz Air carried over 7 million passengers over the last 12 months in its entire network, 30% more than year-ago period. In Romania, we carried around 1.37 million passengers, 90% more than the same period of last year”, the company said.

Wizz Air’s good performance reflect among other factors, the problems that other carriers had to face over the past 12 months, such as Sky Europe or MyAir that went bankrupt this summer. “In the early stages of the crisis, we said this period will bring the market closer to a more mature level. Some carriers disappeared, while others are struggling to keep head above water, and we are still far from overcoming the process. MyAir and SkyEurope failed to adapt to market conditions”, said the representative of Wizz Air.

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