Ad Evolution

Pe langa infiintarea unui filiale la Bucuresti, managementul agentiei isi doreste ca din iunie sa lanseze o retea nationala de radio (Impuls Network) si sa se dezvolte in zona de evenimente.

Alexandra Rosca are o experienta de 12 ani pe piata de media, ea lucrand penbtru Impression Graphics Romania, Business Media Group, Ad Evolution, Kondiment Group si Carnation Group Romania.

Amprenta Advertising este o agentie full-service infiintata in 2001, cu capital integral romanesc, care a debutat initial in piata de media in calitate de furnizor local de outdoor, ajungand in prezent sa detina 70% din piata de outdoor din Transilvania.

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Mario Garcia: To experiment - a do or die situation

Mario Garcia, the one who throughout 30 years of working as web and print designer has collaborated with over 450 news organizations, says the financial crisis had a positive impact on print industry as well: for the first time, many traditional editors are no longer introspective and into their worlds, they are now more open to experiment new solutions.

Editors now look at their product more carefully, they are more open to experimentation. They are saying: we must try new solutions to reach new readers who are more difficult to get. Crisis and opportunity for self evaluation go hand in hand. It is a win-win situation”, Mario Garcia (photo) told Wall-Street.