Digital Ads

Aceasta decizie vine intr-un context in care Internetul a devenit un mediu de comunicare de masa, gradul de penetrare depasind deja 60% in mediul urban, conform cifrelor furnizate de Biroul Roman de Audit al Tirajelor. Astfel, Internet-ul este singurul mediu care poate oferi clientilor de publicitate nu numai publicitate de brand (ca televiziunea, radioul, presa scrisa sau outdoor-ul), ci si posibilitatea de a interactiona direct cu actualii si potentialii consumatori, metoda specifica publicitatii online, care are nevoie de un set de reguli specifice, potrivit semnatarilor noului set de principii.

The move comes as a response to the impressive growth in internet usage, the penetration rate already passing the 60% mark in the urban areas, according to the Romanian Audit Bureau of Circulation. The internet is thus the only medium that offers advertisers not only brand advertising (like TV, radio, print media, or outdoor), but enables them to interact directly with their customers and clients, a method specific to online advertising that needs a unifying code of practices, according to the signers of the new set of guidelines.

Is domestic online advertising, furled by “financial fever”?

Liquidity shortage is not, at least for the moment, a real threat for the online advertising in Romania, where the local industry represents a mere 0.01% share of the global business, according to Claudiu Gamulescu, online business developer of Boom Advertising, online sale department of Netbridge Investments.

However, he forecasts a temporary decline of budgets allocated to online advertising, especially by banking-financial clients, followed afterwards by a raise of the amounts in order to gain the market.