Karen Friebe

Potrivit aceluiasi studiu, 55% dintre executivi considera ca tarifele de cazare vor reveni la nivelul atins inainte de declansarea crizei financiare incepand cu 2012.

In 2010 sunt asteptate o serie de afilieri si de cooperari de tip joint venture pe piata hoteliera.

Raportul DLA Piper 2010 European Hospitality Outlook Report - lansat la International Hotel Investment Forum la inceputul acestei saptamani - a relevat si asteptari diferite in ceea ce priveste constructiile de noi unitati hoteliere - 36 % dintre respondenti se asteapta la o crestere a numarului de proiecte noi, in timp ce 32 % au declarat contrariul. 80 % dintre cei intervievati considera ca marile lanturi hoteliere vor continua politica de afiliere de unitati existente, in timp ce 66 % se asteapta ca liderii din sector sa isi creasca cota de piata in 2010.

55% of the respondents expect a full recovery in room rates in 2012 to pre-financial levels.

The majority of respondents said the hospitality sector would offer increased opportunities for joint ventures in 2010.

The DLA Piper 2010 European Hospitality Outlook Report – launched at the International Hotel Investment Forum earlier this week – revealed different views on the new-build activity with 36% of the respondents anticipating a slight increase in the delivery of new projects, against 32% foreseeing a slight decrease. Some 80 per cent of respondents expected a continuation in the trend towards conversion of independent hotels and small chains into parts of larger chains and 66 per cent expected large chains to increase their market share in 2010 (although 30 per cent thought otherwise).