Men's Health

“Patru edituri puternice de pe piata romaneasca au licitat pentru licenta, cu americanii. Deja am inteles ca una dintre ele a obtinut licenta. Negocierile se poarta acum pe partea pecuniara, pe detaliile contractului”, a spus Razvan Spiridon.

Potrivit acestuia, echipa editoriala a revistei, formata din patru oameni, se va transfera odata cu licenta, acest detaliu fiind prevazut in contract. “Asa au impus americanii, pentru ca revista merge bine, are performante”, a precizat Spiridon.

• Publishing-ul la masculin
  Cu cinci titluri pe tarabe si al saselea pe drum, piata revistelor pentru barbati creste si se consolideaza. Ultimii doi ani au adus nu mai putin de trei titluri noi, care le-au rapit din tiraj...
• Playboy – deschizator de drumuri
  In decembrie 1953, Hugh Hefner incropea, in bucataria proprie, primul numar din Playboy: o revista care sa-i ofere barbatului modern toate standardele de calitate in domeniile sale de interes. Nu a...
• Maxim - Rocada de la Publimedia la Attica Media
  “Un discurs agresiv, greu de digerat, sexist, fara a echilibra continutul cu informatie utila, mizand mai ales pe umor. Publicul care corespunde din punct de vedere al parametrilor...
• Esquire – mezina familiei Sanoma Hearst
  Cea mai proaspata revista pentru barbati de pe tarabele autohtone este Esquire, al carei prim numar a aparut in septembrie anul acesta, sub import Sanoma Hearst Romania. Radacinile revistei se...
• FHM, aproape opt ani in Romania
  “FHM – Revist de gen masculin”. Asa suna mult premiata campanie a FHM Romania din 2004, care pozitiona revista ca fiind prin excelenta masculina. For Him Magazine isi are...
• Men’s Health - reteta britanica de succes
  Men’s Health este revista cu cele mai multe licente si cele mai multe reviste vandute dintre publicatiile destinate barbatilor, in intreaga lume. Reteta, made in Great Britain si probata in...
• GQ – pariul Liberis pentru 2008
  Luna martie a anului viitor va aduce pe piata o noua revista pentru barbati, promit cei de la Liberis Publications, divizia autohtona a Liberis Publications Grecia. GQ (Gentlemen’s...

• Local industry of noncarbonated drinks - +3% growth in H1
  High temperatures and consumers’ shift to healthier natural drinks have kept local non-carbonated drinks on growth in first six months this year. “In Romania, per capita consumption of...
• General insurances - +7.58% in H1
  Insurance market experienced its first decline in first quarter 2009 in its history. Even if the traditional insurance premiums fell 1.98% in first half, and unit-linked premiums decreased by...
• Cosmetics - +10% in H1
  Unlike other struggling industries, cosmetics sector remains proof to the devastating effects of economic stress. “People still use shampoo to wash hair. Women still seduce men and buy...
• Coaching - +15-25% in H1
  Another industry that flourishes amid downturn is coaching, players booking revenues 15-25% higher in first quarter from a year earlier. “Of all the meetings I have had with various...
• Health care: +25-30% in H1
  Two-digit growth, high profits, and optimistic predictions for the following half - it is not an excerpt from a mothballed speech, but the recent statements of the large health clinics managers....
• Tobacco - +37% in H1
  According to data provided by AC Nielsen, the local tobacco industry has increased in first half this year to 4.8 billion lei (1.12 bn euros). Year-over-year, the growth in terms of volume stood...