Wedl

"Deschiderea unei noi cafenele Testa Rossa in Baneasa Shopping City decurge conform planificarii strategice din 2008, cand ne-am propus doua, trei deschideri in centre comerciale inainte de a ne indrepta si catre locatii high-street. Investitia in aceasta cafenea s-a ridicat la peste 200.000 euro", a declarat Cristian Iorga, director general Italian Coffee Concept.

In urma unei analize a consistentei conceptului Testa Rossa in Romania, prin cafenelele deja inaugurate in Liberty Center si Baneasa Shopping City, reprezentantii companiei iau in calcul lansarea unei etape secunde de dezvoltare, prin acordarea de francize locale, atat in Bucuresti, cat mai ales in orasele aflate la distanta mare de Bucuresti.

In Romania, reprezentantii companiei cauta un master francizor cu planuri de extindere prin forte proprii in primii doi ani si unitati francizate in urmatorii.

Investitia totala este de aproximativ 300.000 de euro, suma ce include atat taxa de intrare in retea, cat si alte costuri relevante de start-up al business-ului. Suprafata recomandata pentru unitatile Testa Rossa este de circa 200 mp, iar zonele recomandate pentru amplasarea unei astfel de unitati sunt cele intens circulate, centrele comerciale, mall-urile, hotelurile si cladirile de birouri.

“Next year, we will open three Testa Rossa coffeehouses in Bucharest, both inside shopping centers and independent sidewalk locations. The average investment in a unit hovers around 225,000 euros,” said Marius Ghenea.

On a long term, the company plans to open 8-10 coffee shops in the coming three-four years with 1.6 million euros investment budget. The cafes will be opened both in shopping centers and sidewalk locations, some of them being already contracted.

According to Ghenea, Testa Rossa brand will be developed in Bucharest, and in the second half of 2010 he plans to expand the chain across the country. Testa Rossa development will be supported from own sources, which gives the owner the guarantee that it is very unlikely for the business to be affected by the financial crisis. Moreover, the new economic context will actually provide new development opportunities.