Top 6 largest mobile-phone retailers in 2008

Alexandra Teodorescu, Cristina Negraru, 27 Aug 2009

Romanian version

Spurred by Romanian consumers’ increasing interest in cutting-edge gadgets, accessories and services, mobile-phone retailers have increased sales and profit margins last year, while others, despite the losses, remained in the front line, according to their annual financial statements posted on the website of the Ministry of Finance.

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6. Proton Technologies

Proton Technologies, company specialized in mobile handset retailing that was 66% acquired by Vodafone carrier from Gabriel Sandu, reported sales of 15.9 million euros for 2008.

The retailer’s sales sank by a staggering 150 percent in 2008 year-on-year, from 39.9 million euros, while headcount increased to 222 from 201 in 2007.

However, the 290,000 euro profit in 2007 turned into 4.25 million euro losses in 2008.

“This decline is largely due to the switch from the partnership with Orange to the equity acquisition by Vodafone. In the area we operate Vodafone didn’t enjoyed a comfortable penetration rate, and the majority of our clients were Orange users. So, our traditional clients give up shopping from our stores so, our 2008 and 2009 client base is completely new. Furthermore, the affiliation to a group involves higher expenses, for instance the audit cost us 40 times more than in 2007”, Gabriel Sandu, founder and former managing director of Proton told Wall-Street.

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Top 6 largest mobile-phone retailers in 2008

6. Proton Technologies

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