2009’s key moments in media industry

Simina Mistreanu, 5 Jan 2010

Romanian version

Romanian media and advertising market is going into 2010 without several major newspaper titles, and with a lower value, but with firm growth prospects from dynamic sectors, such as internet and film industry.

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1. Ad market slumps 40%

2009’s most noted moment was the sharp decline of the advertising market. After two-digit growth rates in previous years, ad industry showed 38% slump in the trailing year, to €347 million, Media Fact Book study conducted by Initiative Media found.

The biggest drops were recorded in the print media that reached €40 million in 2009, half the 2008 size of €82 million. Outdoor ad market sank to around €44 million, 37.1% below year-ago level.

TV industry dropped to €225 million, 33.2% less than €337 million in 2008.

Although early 2009 projections had indicated stagnation in the online market, representatives of the media agency predicted a decline to €13 million from €16 million in 2008.

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2009’s key moments in media industry

1. Ad market slumps 40%

Article comments "2009’s key moments in media industry"

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