2009’s key moments in media industry

Simina Mistreanu, 5 Jan 2010

Romanian version

Romanian media and advertising market is going into 2010 without several major newspaper titles, and with a lower value, but with firm growth prospects from dynamic sectors, such as internet and film industry.

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5. Newspapers ditch print editions

2009 has been a difficult year for print media industry. Media companies have decided to ditch their local titles, in order to focus exclusively on stronger brands – national newspapers.

Publimedia International has shifted the operation of local newspapers Hunedoreanul, Clujeanul, Bihoreanul, Banateanul and Ieseanul wholly to the internet, after it considered shutting them permanently. The Clujeanul crew left the publication and set up from own funds a weekly newspaper called Viata Clujeanului.

EMI European Media Investment AG, majority shareholder of Monitorul de Cluj, Monitorul de Sibiu, Monitorul de Medias and Monitorul de Alba sold the newspapers to minority shareholders. The decision was influenced by Goldbach Media Group’s strategy of focusing exclusively on online media.

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2009’s key moments in media industry

5. Newspapers ditch print editions

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