2009’s key moments in media industry

Simina Mistreanu, 5 Jan 2010

Romanian version

Romanian media and advertising market is going into 2010 without several major newspaper titles, and with a lower value, but with firm growth prospects from dynamic sectors, such as internet and film industry.

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4. Bigger and Boom go out of business

The first year of crisis didn’t go by without inflicting heavy casualties. In March, Bigger Group agency closed down, leaving 40 staffers jobless, and a debt load of a whopping €4 million. The head of the agency, Marcel Straut (photo), unexpectedly sold the business to a 21-year old woman from Moldova and left the country. The no1 victim of Straut was BBDO’s Media Direction agency which had to receive around €2 million from Bigger.

In July, one of the largest online ad brokers, Boom Advertising, part of Netbridge Investment, entered insolvency proceedings after the legal action filed by imobiliare.ro publisher, which is part of the same company.

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2009’s key moments in media industry

4. Bigger and Boom go out of business

Article comments "2009’s key moments in media industry"

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