10 things every leader should know about online advertising

Alina Apetrei, 22 Jan 2010

Romanian version

What does a cliché sound like? Online advertising makes it easier for advertisers to monitor the success of their marketing campaigns. More specific, in the online environment, the investment and the results it produces are very easy to track. Wall-Street lays down a set of guidelines for business leaders about the online advertising.

Slide 10 / 10

Lesson 10: How to increase users’ loyalty?

Cristi Marinescu (photo), Splendid Interactive: As for increasing users’ loyalty, the most daunting task is down to the publishers, as they are responsible for the web content. But as for increasing consumer loyalty for a product or service marketed through an online advert on a certain website, there are many tools at hand, such as competitions or mechanisms with a solid social networking component.

Mugur Patrascu, iLeo: With lots of money and attention: these two complement each other. When we have money, we pay scant attention to them, but when we don’t have money we devote as much attention as possible. Most of the times, the attention part works better when it comes from them, as it is more sincere.

Adrian Stanescu, ThinkDigital: Social networking sites

10/10

Article comments "10 things every leader should know about online advertising"

Opinia cititorilor nostri este importanta pentru noi, Wall-Street incurajand publicarea comentariilor voastre. Pe site urmeaza sa isi gaseasca locul numai comentariile pertinente, on-topic, prezentate intr-un limbaj civilizat, fara atacuri la persoane / institutii. Ne rezervam dreptul de a elimina orice comentariu care nu corespunde acestor principii, precum si de a restrictiona accesul la comentarii utilizatorilor care comit abuzuri grave sau repetate.