10 things every leader should know about online advertising

Alina Apetrei, 22 Jan 2010

Romanian version

What does a cliché sound like? Online advertising makes it easier for advertisers to monitor the success of their marketing campaigns. More specific, in the online environment, the investment and the results it produces are very easy to track. Wall-Street lays down a set of guidelines for business leaders about the online advertising.

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Lesson 8: When to run online-only ads?

“It is very inefficient to promote a website in print or TV spots, or outdoor. What are the chances of users to actually remember the same message compared to using the same medium”, said Adrian Stanescu (photo) with ThinkDigital.

On the other hand, Adrian Mihaltianu said a marketer can always run an online-only ad campaign especially if the ad budget is too tight to run print or TV ads.

Costs depend largely upon the type of the campaign. “Go for a PPC on search and content campaign and you’ll achieve surprising results with only €1-2,000. And if you update your keywords lists effectively, you’ll attract more viewers to your website with as little as €0.01”, said the representative of MB Dragan.

The impact does not rely solely on the campaign, but also on the landing page, the place where you direct your customers after interacting with the campaign.

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