Top advertisers in 2009. How much did companies spend on advertising?

Simina Mistreanu, 26 Jan 2010

Romanian version

The rate-card advertising spend by Romania’s top 20 advertisers stood at 2008 level last year, namely €2.1 billion, according to data provided by Alfa Cont (gross value, data ignores discounts media offered). The discounts were negotiated so as the net value to be up to 90% lower. While telecom operators ramped up their ad spend in 2009, consumer products companies suffered the largest falls in the wake of the economic crisis.

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Ferrero and GSK – new entries

The Top 20 advertisers chart didn’t suffer major changes in 2009 with only two companies creeping into this year’s list. Ferrero Romania confectioner with its brands Kinder, Nutella and Tic Tac has increased its ad spend by 74.6% to €85.2 million, and took up 14th spot in the list. Drug maker GlaxoSmithKline also joined the ranking straight to 18th position with €69.3 million spent on marketing campaigns, 46.5% more than a year earlier.

The two companies knocked Ursus Breweries and Renault Nissan Romania out of the ranking.

Heieneken Romania, Beiersdorf Romania, Romtelecom, Colgate-Palmolive, Johnson Wax, Nestle, European Drinks & European Food and Danone Romania round up the 20 advertisers list in Romania.

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