6 marketing tips to survive the second year of recession

Simina Mistreanu, 12 Mar 2010

Romanian version

If in the first year of crisis, the marketing industry’s recession motto was “those who scream now, will get their voices heard”, meaning that if you communicate now more than ever when others cut back on it, you'll improve both market share and ROI. Now, in the second year of recession, marketing heavyweights say companies should take a balanced approach and gain good strategic insight into how the business paradigm might be changing. Wall-Street offers you some tips given by marketing directors on how to guide your organization through the second year of crisis while keeping your marketing spend intact and grow in the top line.

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Get smarter, not louder

Grant McKenzie, marketing VP at Ursus Breweries, says business leaders and executives should focus more on finding more persuasive, ‘dispersible’ brand ideas, and efficient and scalable ways to market them.

“Take more time and energy developing a smarter approach, rather than spending more”, said McKenzie.

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