5 tips to recession-proof your brand

Alexandra Teodorescu, 23 Mar 2010

Romanian version

After working for top companies (Connex, Metro, A&D Pharma), she got off the ground her own advisory business. Andreea Ionescu, marketing specialist, provides insights into how to keep a brand solid even in recessionary times.

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#1 The best ambassadors of a business, employees and customers

When you’re running a business of your own, you must know exactly what you are offering and to whom. And to do it in such a manner to stick to this rule.

“I was listening this fall to a Heineken representative at a marketing forum. Obviously at that time (now too), people were hysterical about the economic crisis. Everybody but the Heineken representative. He was saying the company hadn’t changed its strategy but chosen to continue doing business as usual, despite the tough economic environment”, said Andreea Ionescu (photo), brand maker and managing partner at ConsultWare.

The good part of a recession, she continued, was that it forced people to reinvent themselves and the businesses they were running accordingly.

“Even if they scaled back on traditional media spending, and turned to social sites for promoting their services or products, in the end, the most important thing is that the best ambassadors of a business are the employees and customers”.

If your employees like your employer brand and your customers are satisfied with your services because you paid attention to their needs, your brand will never die, said the former Sensiblu marketing director.

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