Top most visible brands in the social media

Cristina Negraru, 29 Apr 2010

Romanian version

Tech and telecom companies were once again the ones that created the greatest social media buzz this year, according to "Top Social Brands 2010" study from Biz magazine. Vodafone, the second largest telecom carrier in Romania headed by Liliana Solomon, scored the highest in 2010 ranking, being followed by Microsoft and LG.

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#1 Vodafone

The telecom carrier with a customer base of 9.6 million subscribers in 2009, has been heavily engaged in promoting its products through social media channels, especially after this fall when the group changed its slogan from "Make the most now" into "Power to you".

Vittorio Colao, the chief executive of the group, said this change of slogan shows Vodafone's focus on mobile internet services.

In Romania, the change of the slogan ("Seize every moment") was succeeded by the launch of mobile internet services and access to social networking sites facebook, Twitter, or Hi5 from mobile phone.

Vodafone has an account on Facebook, Twitter, YouTube and Flickr, and one of the most successful social media campaigns is "Name a number" and "MyPlan".

The carrier has recently appointed Lee Wilkins as a social media consultant, an entrepreneur with 10-year experience in online.

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Top most visible brands in the social media

#1 Vodafone

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