A glimpse into the future of advertising, as seen by David Lubars

Few weeks after his 50th anniversary, David Lubars, chairman and Chief Creative Officer at BBDO North America, woke up one day at the top of The Big Won list of best creative officers in the world. The “world’s best” distinction also attached to one of the agencies he runs and to one of the works he signed upon. In an interview to Wall-Street, Lubars tells about how he sees through the grey-colored glass windowpane on Avenue of Americas, the future of advertising as it is plotting its way out of these stormy times.


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