The Body Shop sees stagnation in 2009, after 6% advance in Q1

The Body Shop cosmetic and beauty store chain posted 2.3 million lei (0.53 million euro) turnover in first quarter 2009, up 6% from prior-year period, but expects the business to stay in the range of last year’s level, 9.7 million lei.

“2009 is a very difficult year for all companies. We will focus on keeping the turnover in the last year’s range, on minimizing costs and improving staff management”, said Dana Tudorache. As for the number of clients, it narrowed in first three months of the year by 8% YoY.

“In Q1 2009, we haven’t opened any new store. In the following quarter, we plan to make two changes in the existent stores, and the next one is expected to open doors as late as 2010 due to the delays caused by the completion of the shopping center where the new body shop will be located”, Dana Tudorache, executive director of Ginko Romania, the owner of cosmetics store chain added.

Several stores from Bucharest and Timisoara are due to be refitted in the second quarter of the year, Ginko Romania said.

The Body Shop units are active in Romania since 1999 and are operated under franchise by Ginko Romania.

The cosmetic and beauty store chain The Body Shop covers seven units, five of which are located in Bucharest, one in Timisoara and one in Constanta. The company posted in 2008 a turnover of 9.7 million lei, up 27% from prior year.

The British-based The Body Shop International was established in 1976 when the first store was opened in Brighton. Its global network covers 2,400 units in 61 countries.

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