Report: Local FMCG market up 27% in 2008

Although the modern retail continues its upward trend, the traditional grocery stores still capture two thirds of FMCG market.

The share of hyper/supermarkets in modern retailing grew last year to 34%, from 29% a year earlier, while traditional trade reduced its share to 59% from 63% in 2007.

Discount stores continued to dominate the Romanian retail scene, as the most dynamic modern retail chains.

As for hypermarkets, the French-based retailer Carrefour had the most aggressive expansion strategy last year, doubling the number of stores to 22. In April, Carrefour had one store more from end-2008.

German Real, part of Metro Group, had a retail network of 20 stores, 6 more than in 2007, and added one more this year.

Kaufland’s chain covered 40 branches in April, 2 more than end-2008, and 9 more from 2007.

Auchan and Cora chains remained at 6 stores and 3 respectively.

The top of 10 best sold products in the modern retail was dominated by beer, outranking the prior-year No1, soft drinks sector. Thus, the sales of beer in the modern retail rose last year by 56% in value and by 50% in volume. The non-carbonated drinks drew 36% higher sales in value and 25% in volume.

Other top 10 best sold fast moving consumer goods were salami (39% up), oil (68% up), detergents (20% up), mineral water (45% up), cheese (58% up), cigarettes (30% up), yoghurt (51% up), coffee (43% up).

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