Sony defies crisis: 15% increase in notebook sales in H1

Sony Romania, the local subsidiary of Japan-based electronic producer, recorded 15% growth in notebook PC sales from prior-year period, according to own statements.
Sony Romania said in the second half, the PC manufacturer aimed at increasing sales of notebook PC as well as pushing the market share in the range of 2%.

“These results reflect the good start we had in a market that was in freefall”, said Lia Burghelea, Sony’s marketing director for Central and South-East Europe.

“Romania experienced one of the strongest growth rates, and now is among the leading Central and South-East European countries where Sony operates and has a huge potential”, said Taiju Ishikawa the new manager of Sony Romania who replaced Cristian Moanta.

“Despite the major growth in sales in Romania, we will start running the reorganization process of operations in the context of financial crisis. This program will not include any layoff as the headcount of Sony’s local office is of only 23”, Ishikawa added.

The sales of Sony Vaio notebook PCs increased by 15% in the early months of 2009, from 6,000 units a year earlier sold at an average price of 1,200 euros.

“This year, our top priority is the retail area in an effort to boost market share. For year-end we aim at launching new products, as well as improving the current notebook lineup to keep conferring us a good position in the market”, said Lia Burghelea.

Ishikawa added he expected this year’s operations to keep returning profit and sales to increase across all product ranges.

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