Coca Cola appoints McCann Erickson to handle its full-brand ad account

Following the European-wide brand consolidation process at ad agencies undertaken by Coca Cola at the end of 2008, McCann Erickson Romania was appointed by Coca Cola to handle the ad duties for all the brands under the soda-maker’s management. Coca-Cola Romania is collaborating with McCann Erikson for a part of its brands since 1991.

“It is a major accomplishment for our group. We were handling the public relation duties for Coca Cola Red, Coca-Cola Zero, Coca-Cola Light, Sprite, Fanta, Dorna, Dorna Izvorul Alb and Poiana Negri. Now, we added the other brands of Coca-Cola Romania: Schweppes, Cappy, Nestea, burn, Powerade si illy”, says Adrian Botan, art director CEE McCann Erickson.

Earlier this year, the agency won the Schweppes account following an international pitch. The agency launched a regional campaign in the Balkans and Adriatic.

“We are delighted that our work speaks for itself and that we were offered the opportunity of taking an integrated approach on Coca-Cola’s entire portfolio”, said Bogdan Enoiu, managing director McCann Erickson Romania.

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