Former marketing VP of Tnuva to head McCann Erickson's operations

After serving four years as marketing vice president of dairy producer Tnuva Romania, Sagit Tzur Lahav, 33, will take up the new leadership role in McCann Erickson Romania.
Sagit Tzur Lahav joined Tnuva Israel twelve years ago and held various positions in the marketing department. For the past four years, she served as marketing vice president of Tnuva Romania.

Sagit Tzur-Lahav was born in Tel Aviv in 1966, both parents being Romanians. She graduated the Political Science at the University of Tel Aviv in 1995.

In 1997 she began working at Tnuva, and held various positions in the company. Her career kicked off as brand manager for “Carlo”, the most successful dessert and flavored milk drink brand in Israel.

Companies under MccCan group are B.V. McCann Erickson (includes the ad agency McCann Erickson and media agency Universal McCann), interactive agency MRM Worldwide and BTL company Momentum.

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