Happy Tour invests Ç400,000 in rebranding

Happy Tour, Romania’s largest travel agency will spend around €400,000 to strengthen its brand in the local market, according to own statements.
Happy Tour’s turnover grew 7% to €50 million in 2008 from €46.4 million a year earlier.

In December 2007, the venture capital fund GED Eastern Fund based in Spain acquired majority stake in travel agency Happy Tour. The deal marked the first investment of a foreign investment fund in a domestic travel agency.

Local travel and tourism market was evaluated at around €800 million in 2008, 20% above year-ago levels.

Despre autor
Roxana Grosu
Roxana a absolvit Facultatea de Litere , fiind ╚Öi traduc─âtor autorizat de englez─â ╚Öi francez─â. Are o experien╚Ť─â de peste 15 ani în pres─â ╚Öi comunicare, este grammar nazi ╚Öi pasionat─â de istoria artei. Ca jurnalist, a lucrat pentru publica╚Ťii precum Businessmen's, Bucharest Business Week , România Liber─â - unde a fost editor coordonator - ╚Öi Wall-Street.ro . De-a lungul carierei jurnalistice, Roxana a scris pe domenii precum diploma╚Ťie , turism , avia╚Ťie , retail ,...

Te-ar putea interesa și:


Mai multe articole din sec╚Ťiunea English »



Setari Cookie-uri