Harley-Davidson pumps �800K in its Romanian dealer network

Harley-Davidson Bucharest, the sole Harley-Davidson dealer in Romania, opened in Baneasa, Bucharest a new showroom that represents an investment of around €700,000, while its dealer network in the country is set to increase in January – growing from 2 dealerships to 3, following an investment of €100,000.

“The showroom in Bucharest has been designed together with the architecture office of Harley-Davidson Europe and meets all the image and quality standards the company set worldwide. The project represented a total investment of €700,000”, said Bogdan Bucurescu, managing director Harley-Davidson Bucharest.

The showroom will present an array of Harley motorcycles, collectibles, motor-clothes, parts and accessories. The two-story 500sqm facility also includes an American style decorated 40sqm customer lounge.

The 150sqm service department offers technical assistance, routine service work, modifications etc. The facility also includes a 40-space parking.

“The new Harley-Davidson dealership in Bucharest strengthens the brand’s strategic position in the Romanian market and successfully represents our products and services, having the ability to keep Romanians’ interest in Harley-Davidson products alive”, said Marc McAllister, managing director of Harley-Davidson European Direct Markets.

At the opening, Harley-Davidson Romania unveiled the new 2010 fashion and lifestyle collection.

Harley-Davidson’s market share in the above 651cc range stood at 19.2% in third quarter.

This year, Harley-Davidson sold 40 motorcycles in Romania and 70 in 2008. The company offers €500 discounts for Buell motorcycles already in stock.

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