Companies to spend 10-15% more on corporate gifts in 2010

If last year 60% of the local companies didn’t run any corporate gift program, in 2010, over half of the surveyed said spending on promotional products will increase by 10-15%, due to lower prices in printable products and TV advertising.

According to a survey conducted by Basis&Basis Romania, 60% of the companies in Romania didn’t allocate money on this segment, against a mere 40%. Corporate gift budget varied between €100,000 and €500,000.

60% of the companies said they spent around €10 on corporate gifts per recipient, while 20% spent around €5-10 per recipient. The remaining 20% of the surveyed said the gift program budget didn’t exceed €5 per recipient.

“Gift spending per recipient has declined compared to 2006-2007 period, when amounts allocated for this segment were double or even triple. Investment in promotional products is extremely profitable if we take into account that the price of a promotional product is 5% of the value of the product up for sale. Corporate gift programs can generate an increase in sales of up to 200%”, said Maria Radu (photo), manager Basis&Basis.

However, around 50% of the companies expect the business gift budget to increase by 10-15% this year. For most of the companies (80%), investments in this segment provide a firm support for sales growth.

Therefore, 60% of the respondents said they expect a 5-20% increase in sales, while 32% predict a 21-50% rate.

80% of the respondents said the most popular corporate gifts were desktop items, while 20% said they preferred own branded products.

The survey was carried in November 1- December 15, and covered 149 companies operating in different sectors with turnovers between €1 and 3 million.

Citeste si:

Calculator Salariu: Află câți bani primești în mână în funcție de salariul brut »

Despre autor

Wall-Street.ro este un cotidian de business fondat în 2005, parte a grupului InternetCorp, unul dintre cei mai mari jucători din industria românească de publishing online.Pe parcursul celor peste 15 ani de prezență pe piața media, ne-am propus să fim o sursă de inspirație pentru mediul de business, dar și un canal de educație pentru pentru celelalte categorii de public interesate de zona economico-financiară.În plus, Wall-Street.ro are o experiență de 10 ani în organizarea de evenimente B2B, timp în care a susținut peste 100 de conferințe pe domenii precum Ecommerce, banking, retail, pharma&sănătate sau imobiliare. Astfel, am reușit să avem o acoperire completă - online și offline - pentru tot ce înseamnă business-ul de calitate.

Redactia Wall-Street »

Te-ar putea interesa și: