Top advertisers in 2009. How much did companies spend on advertising?

The rate-card advertising spend by Romania’s top 20 advertisers stood at 2008 level last year, namely €2.1 billion, according to data provided by Alfa Cont (gross value, data ignores discounts media offered). The discounts were negotiated so as the net value to be up to 90% lower. While telecom operators ramped up their ad spend in 2009, consumer products companies suffered the largest falls in the wake of the economic crisis.

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