Notwithstanding the 5-10% drop forecast for 2010, KAI Romania plans to increase revenues by 50%.
Catalin Rotaru said in September that the local ceramic tile market value was estimated at €210-240 million in 2009, 20-30% below 2008-levels, with modest decline in terms of volume due to the decrease in tile prices. Rotaru added the demand in Romania was 75% covered from imports, versus ten years ago when ceramic tiles demand was 70% met from the national production.
KAI Romania, fully-owned subsidiary of global manufacturer of ceramic tiles and glazed and unglazed porcelain tiles, joined the Romanian market in spring 2009. The company was predicting revenues of €8-10 million for 2009.
KAI Group, one of the largest ceramic tiles producers in Eastern Europe was acquired in 2007 by Advent International. The US-based buyout fund holds 70% interest in the company. KAI has two production centers in Bulgaria in which it invested more than €40 million.
Nearly 50% of the wall and floor tiles production is exported to 19 European countries, such as UK, France, Germany, Italy and Romania.
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