What is Microsoft doing to gain customers? Sends them back to school

In last year’s fall, before Windows 7 operating system was released, the local subsidiary of Microsoft, world’s biggest software company, launched series of events at which representatives of the US giant will meet their prospective customers to present their products and services.

“The New Efficiency” is a campaign launched in September last year, before the release of Microsoft’s latest version of its Windows operating system, Windows 7. Through its “New Efficiency” campaign the software giant will present to its partners and potential clients, equipment security policies, detailed guidelines for efficient infrastructure and data base management, and will provide assistance in the installation and use of new programs or products.

The registration for the event is free of charge and can also be viewed online, the share being 70% online sessions and 30% offline.

“An online session boasts 70 attendees in average, depending on the technology. At the online data security and management workshops dedicated to the release of Windows 7, Windows Server 2008 R2 and Exchange Server 2010 for example, 1800 persons wired up and connected to the events”, Loredana Panait (photo) technical audience marketing manager Microsoft Romania.

This month, the company will embark on a tour in five cities across the country (Bucharest, Cluj, Iasi and Timisoara) where it will organize workshop for small and medium businesses on the management of stations, servers, physical and virtual machines.

Calin Tatomir, chief executive of Microsoft Romania said it expects Windows 7 to grab a market share of 18-19% in Romania by July.

Worldwide, Microsoft sold since October to date around 90 million Windows 7 licenses, company officials saying 2010 sales could reach 300 million copies. For the time being, nine out of ten computers run Windows operating systems, according to Reuters.

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