ThinkDigital sets target on Romanian websites

ThinkDigital, one of the widest networks of internet media in South East Europe, moved into Romanian market two years ago, and will focus on Romanian websites in 2010, a business that could account for 20% of the company’s revenues. According to Adrian Stanescu, country manager for Romania and Moldova, the company will go on profit in 2010.
With ad platforms such as Microsoft Advertising, MySpace and Oridian under management, ThinkDigital expanded its reach into Romania with a €300,000 investment. The company posted revenues of €225,000 last year, undershooting the €400,000 target set initially.

“Our business plan was based on 2006-2007 numbers, and 2009 hasn’t been exactly what we expected. But on the other hand, it was a good year for us, more dynamic, largely due to the shift of ad spend to online medium that anyway suffered the least of all media”, said Adrian Stanescu (photo).

The network is still financed by its parent company that pumped around €300,000 into its Romanian subsidiary last year. So far, ThinkDigital wasn’t yielding any profit, but expects to break even this year.

“For years we have been investing in human resources. ThinkDigital team currently counts 5 employees, but we may recruit one more person in the second half this year. We haven’t been seeking to cut costs but invest, and we’re still doing it now. We hope to go on profit this year, or at least to break-even”, Stanescu added.

ThinkDigital’s customer base includes, among others Microsoft, Cosmote, Nokia, Vodafone, Orange, Coca Cola, Unilever, P&G, Romtelecom, KFC, Nestle, Opel, Toyota, Alpha Bank, Citigroup and Bet 365.This year, the agency plans to represent Romanian websites, by proposing a new complete and integrated approach to online ad revenues.

Therefore, the agency’s focus this year will be channels and performance areas.

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