Cisco: Mobile data traffic to grow 108% by 2014

The global mobile data traffic is likely to reach 3.6 exabytes (3.6 billion gigabyte) per month or an annual run rate of 40 exabytes by 2014, Cisco said in a report.

Cisco Visual Networking Index indicates that the surge in mobile-ready devices and mobile video would fuel 39-fold global growth by 2014 or a compound annual growth rate of 108%.

Two major global trends are driving this increase-the proliferation of mobile-ready devices and widespread mobile video content consumption. By 2014, over 5 billion personal devices are projected to connect to mobile networks – and billions more machine-to-machine nodes. Mobile video is projected by the study to represent 66% of all mobile data traffic by 2014, increasing 66-fold from 2009 to 2014-the highest growth rate of any mobile data application.

Global mobile data traffic has increased by 160 percent over the past year to 90 petabytes per month, or the equivalent of 23 million DVDs. Global mobile data traffic today is growing today 2.4 times faster than global fixed broadband data traffic.

Smart phones and laptop air cards are expected to drive more than 90 percent of global mobile traffic by 2014, and more than 400 million of the world's Internet users could access the network solely through a mobile connection.

Today, the average mobile broadband connection generates 1.3 gigabytes of traffic per month, and by 2014, the average mobile broadband connection is projected to generate 7 gigabytes of traffic per month.

The Middle East and Africa is expected to have the highest regional mobile data traffic growth rate, with an annual growth rate of 133% over the forecast period. Asia-Pacific is projected to have a 119% rate, followed by North America with a 117%. India is expected to the highest country mobile data traffic growth rate of any country, with an annual rate of 222% for the forecast period, followed by China with a 172% and South Africa with a 156%.

In many countries, mobile operators are already offering mobile broadband services at prices and speeds comparable to fixed broadband which is accounting for high growth rates.

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