Cayenne hybrid could lift Porsche sales in Romania

Porsche’s sales this year are expected to get a lift this year, from 71 cars sold in 2009 to 85 this year, when the car maker introduces its hybrid-electric Cayenne in Romania, said the director of Porsche/Bentley/Lamborghini brands at Porsche Romania, Adrian Pascu.

“We hope to sell 85 premium cars in Romania this year, from 71 in 2009 and raise our market share to 12-15%. Our growth forecasts are largely based on the introduction of the new hybrid Porsche Cayenne, which is scheduled for May”, Pascu told NewsIn.

He added that Cayenne hybrid sales would account for two thirds of Porsche’s 2010 sales, but he didn’t expect the premium car industry to show any signs of recovery before September.

“In the premium car industry, represented by Porsche, Aston Martin, Audi S8, Audi RS, Maserati and the premium models from Mercedes, BMW and Jaguar, I don’t expect to see the light at the end of the tunnel before September-October, when sales could top 2009 level”, said Pascu.


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