Daniela Knecht leaves Scala

Daniela Knecht, managing director of ad agency Scala JWT, stepped down from his post after two years at the helm of the company. She will be succeeded by the founder of Scala in Romania, Petra Hoyos.

“After a collaboration that lasted almost two years, Daniela Knecht (photo) decided in February 2010 to leave Scala JWT, and I accepted her decision”, said Petra Hoyos, CEO Scala JWT.

Petra Hoyos returned to the helm of the company she established 15 years ago, after devoting the past few years to family and spearheading the JWT’s operations in the region. Petra Hoyos handles Kraft account in Central and Eastern Europe and Middle East and Africa.

JWT’s customers are, among other, Bayer, Johnson &Johnson, Kraft Foods, Mazda, Nestle, Nokia, Vodafone.

Over the past few months, the agency lost some of its customers, such as Bancpost, and three of the four Nestle brands it was handling.

“The advertising industry in Romania is experiencing a severe downturn, but I hope the market will move in the right direction in the next two years. At Scala JWT, we have a devoted staff, eager to add value to our customers’ projects. I am proud of being part of Scala JWT team and of the success achieved together with our customers”, said Petra Hoyos, CEO Scala JWT.

Scala JWT began operations in 1996 and is part of JWT global network, the largest marketing communications network in United States and third largest in the world.

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