Roland Berger: 2010, the year of great hopes for wind energy

In October 2009, the installed wind power was only 13.8MW (in contrast with Germany where the installed power passed the 25,000MW mark in 2009) but contracts for another 3,800 MW were pending for approval.

On a long and medium term, the country’s total output of energy from wind farms could reach 4,000MW. Romania’s potential is estimated at approximately 14,000MW.

The global wind power industry keeps on booming: although the crisis put the brakes on growth in 2009, installed power is 31% up on last year.

At the same time, the industry is on the verge of a structural change.

While most of the companies involved in this market to date have been pioneers, the balance is shifting increasingly, with all the corresponding consequences for manufacturers and suppliers.

The major utilities are devoting more and more attention to this area and adding wind power to their energy mix. This means projects are getting bigger, and the pressure to reduce costs and standardize is increasing.

At the same time, new suppliers are pushing into the market, which has led to excess capacity. Roland Berger Strategy Consultants' study says the industry has no choice but to consolidate. Manufacturers need to grow and become more efficient, and reduce their costs to survive. And suppliers must adjust accordingly.

“Wind power equipment manufacturers are still forming a heterogeneous group for the time being”, authors of the study said. This group includes yet pioneers in wind industry, that have been sharing half of the market and a host of regional players and conventional mechanical engineering companies that constantly boost market share via acquisitions.

“The market is changing, and will undergo a complete restructuring in the next few years.” One of the main factors is the growing demand from utilities that enrich their energy portfolio with larger wind power plants ready to take up the challenges imposed by CO2 emission reduction and increase in fossil fuels prices.

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