Around 55% of human resources specialists in Romania said they hired a job candidate contacted on social media sites, while a good 84.8% interviewed job candidates found on Facebook, LinkdIn or Twitter, according to a survey carried out by the students of the MBA program at ASEBUSS in partnership with Kennesaw State University – Atlanta, Georgia.
The professional social networking site LinkdIn is the favorite of 85% of those polled, 21% turn to Facebook, and only 5% to Twitter.

“Social media is a very powerful tool in the hiring process usually for middle and entry level positions, rather than for top management. Romanian recruiters turn to social sites for searching job candidates with 1-2 year experience or 3-6 year experience”, said Daniela Gheorghe, health insurance director at Certasig, who will graduate from the MBA program in summer this year.

Tatiana Mircea, HR manager of the telecom company Nobel Romania, said that when she was in the position to search a candidate for a global position in a company, she turned to a recruitment agency while browsing through LinkdIn profiles.

“Finally, we hired the person we found on LinkdIn and stopped using the services of the recruitment agency. In order to be able to view candidates’ profiles on LinkdIn, we paid $198, the standard fee to post an advertisement. The feedback we received from the job advertisement were far superior than we had received via the recruitment agency”, said Mircea.

Some of the advantages of using social media sites consist in the low fees charged for obtaining access to a database, compared to classic recruitment websites, finding the candidates that are not available on the market or the possibility of viewing the credentials of the job candidate.

“Using social sites as a recruitment tool hasn’t changed the hiring process. The methods are still the traditional ones; it is the way we approach candidates that changed”, said the managing director of ASEBUSS, Lavinia Rasca.

The daily average of web users in Romania is 3.7 million. 37% of them use internet to access search engines, 22% for reading newspapers and magazines, and 35% for e-mail services and only 4% are looking for a job online.

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Despre autor este un cotidian de business fondat în 2005, parte a grupului InternetCorp, unul dintre cei mai mari jucători din industria românească de publishing online. Pe parcursul celor peste 15 ani de prezență pe piața media, ne-am propus să fim o sursă de inspirație pentru mediul de business, dar și un canal de educație pentru pentru celelalte categorii de public interesate de zona economico-financiară. În plus, are o experiență de 10 ani în organizarea de evenimente B2B, timp în care a susținut peste 100 de conferințe pe domenii precum Ecommerce, banking, retail, pharma&sănătate sau imobiliare. Astfel, am reușit să avem o acoperire completă - online și offline - pentru tot ce înseamnă business-ul de calitate.

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