The New York Times este probabil unul dintre cele mai influente cotidiene de pe piata din SUA. Tirajul sau zilnic este de aproape 1.5 milioane exemplare si are o editie online disponibila gratuit oricui, din SUA pana in Australia si din Suedia pana in Bourkina Faso. Mai mult, The New York Times publica, in varianta electronica, DealBook - un newsletter zilnic care acopera subiecte din zona fuziunilor si achizitiilor, ofertelor publice, industriei de venture capital si private equity, deal-uri spectaculoase si zvonuri din piata de investment banking, detalii privind procesele importante precum si evolutia reglementarilor in domeniul financiar-bancar din SUA.
Publicat de Andrew Ross Sorkin unul dintre cei mai puternici jurnalisti din presa economica de SUA DealBook a ajuns deja un model de referinta. Cuprinzand un scurt sumar al fiecarei stiri si apoi unul sau mai multe linkuri direct catre publicatiile care au redat povestea respectiva, DealBook asigura si un grad sporit de obiectivitate in privinta alegerii sursei.
Un model al DealBook poate fi gasit aici - http://www.nytimes.com/marketing/email/DealBook.html - dar, pentru a fi sigur ca va voi convinge de calitatea informatiei prezentate, am redat mai jos cateva dintre stirile pe care le-am primit in newsletter in ultima saptamana:
Warren Buffett and George Soros increased their holdings of U.S. cable television companies, taking advantage of declines in stock prices to buy shares of the industry's top two operators.
- Go to Article from Bloomberg News
General Motors said yesterday that it would pay Fiat $2 billion so that it would not be forced to take over Fiat's ailing auto business, resolving a dispute between the two that had threatened to become a court battle.
- Go to Article from Bloomberg News
- Go to Article from The New York Post
Qwest Communications International said on Thursday that it would submit another bid for MCI, four days after MCI agreed to be acquired by Verizon Communications in a $6.7 billion cash and stock deal. Qwest's chief executive, Richard C. Notebaert, told MCI directors by letter that Qwest would make a modified offer and hoped that it would lead to new discussions.
- Go to Article form Bloomberg News
- Go to Article from The New York Times
Ubisoft and U.S. giant Electronic Arts are holding talks two months after Ubisoft dismissed EA's acquisition of a near-20 percent stake in the French video game maker as "hostile," The Wall Street Journal said.
- Go to Article from The Washington Post
Mitsubishi Tokyo Financial Group Inc., Japan's second-biggest lender, agreed to buy UFJ Holdings Inc. for 3.08 trillion yen ($29 billion) in stock, to surpass Citigroup Inc. as the world's largest bank by assets.
- Go to Article from iWon
The New York Times Company announced yesterday that it would acquire About Inc. and its Web site, About.com, from Primedia Inc. for $410 million. Times Company officials said the acquisition would add a fast-growing, highly profitable Web site to the company's portfolio and would increase the company's revenue from the expanding online advertising business.
- Go to Article from The New York Times
- Go to Article from The New York Post
Fiat, the Italian engineering group, is considering a significant restructuring that will affect the control and management of its Ferrari and Maserati sports car marques. Under the move, which could be announced within the next few days, the Fiat group is likely to buy in Maserati and move it into shared development and distribution initiatives with Alfa Romeo.
- Go to Article from the Financial Times via NYTimes.com
Daca ati ajuns pana in acest punct inseamna ca v-a atras cu adevarat conceptul NY Times DealBook si nu imi ramane altceva de facut decat sa va explic procesul de abonare - un proces destul de minutios, dar care poate fi finalizat in mai putin de 4 minute urmand instructiunile de mai jos.
Primul pas pentru a va abona la DealBook il reprezinta crearea unui cont de utilizator NYTimes.com. New York Times este extraordinar tocmai prin faptul ca, desi este unul din cele mai importante cotidiene din SUA si are un continut fascinant, isi publica online continutul si acesta este accesibil gratuit tuturor utilizatorilor sai. NY Times au fost printre primii care au facut acest pas, intuind tendinta actuala la nivel global in domeniul publishing-ului online - aceea de a oferi cat mai mult continut in mod gratuit. Numai cateva publicatii de moda veche ca The Wall Street Journal si Financial Times sau, in Romania, Ziarul Financiar, merg inca pe principiul furnizarii accesului la informatie contra-cost.
Pentru inregistrarea pe nytimes.com, trebuie sa accesati acest link. Dupa completarea profilului cu datele personale, evitati alegerea vreunui newsletter oferit de catre NY Times (decat in cazul in care le considerati interesante). Veti primi confirmarea de inregistrare si apoi puteti intra in sectiunea Member Center - sau direct pe link-ul Sign up for Our Free Newsletters unde urmeaza sa selectati, in sfarsit, DealBook.
Veti primi apoi aproape instantaneu un email de la NYTimes.com, cuprinzand un link pe care trebuie sa dati click pentru a va confirma abonarea.
Veti fi in sfarsit abonati ai celui mai puternic newsletter informativ al pietei de capital din SUA. Nu va va spune nimic despre business-ul din Romania, asa cum o face zi de zi Wall-Street.ro, dar cu siguranta va va aduce mai aproape de tara tuturor posibilitatilor si de modul in care se fac afacerile intr-un stil cu adevarat mare.
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